The History of Pure Placid
The History of Pure Placid
Marcy Miller created Pure Placid in 2014. She grew up where the mountains meet the lake in the heart of the Adirondacks. She’s named after its highest peak, Mount Marcy. The pristine beauty and natural scents of the six-million-acre Adirondack Park inspired Marcy’s lifelong passion for fragrance, wellness, and environmental protection.
“Pure Placid is a philosophy—a way of life—and represents the place I love. It’s the purity of the highest peaks and tranquility of the deepest lakes. It’s telling the story of the Adirondacks through scent, a gift wrapped in a blue bow. My dream is to share it with you.” – Marcy Miller, Founder Pure Placid
As a child, Marcy played in her parents’ herb shop, where she would create sachets and scented perfumes. Her parents instilled in her a love for nature and environmental responsibility.
As an adult, Marcy studied massage therapy, chemical-free cosmetics under Horst Rechelbacher (founder of Aveda), and essential oils under Dr. Gary Young (founder of Young Living Essential Oils). Learning about the power of natural ingredients let to Marcy’s commitment to using only these pure, natural sources. Marcy opened a spa with her mother and sister. They sought natural products to use in their services but struggled to find ones with a beautiful aesthetic and luxurious feel. So Marcy made her own. Her first lotion blended balsam, clementine, lavender, bergamot, and lemon. It shared an experience through scent: a tribute to mountain hikes with the clementine snacks her mother packed for her. More scent experiences followed, and Pure Placid was born.
Marcy sold her products at the local farmers market, where she was known as the local lotion, soap and candle maker. She built a following, and in the summer of 2015, she opened a shop on Main Street in Lake Placid.
The following summer in 2016, Marcy was approached by global philanthropic investors from a conservation group called The Paradise Foundation. This foundation has big names behind it, and their model is unique. They purchase large parcels of land in order to preserve them, then they invest in local artisans in that area to offset the cost of maintaining these protected lands. This partnership helped fuel the rapid growth of Pure Placid and placed it on the map as a global brand.
From modest beginnings, Marcy built Pure Placid into a best-loved brand with a global following. With her company growing, Marcy sought the best in the business to help refine the Adirondack scent experience. Marcy found the perfect collaborator in renowned fragrance expert Ann Gottlieb, known in the industry as “The Nose.” Ann and Marcy met with master perfumer Jerome Epinette from Robertet to create a collection of scents that truly transports people to an extraordinary place.
Through this partnership, Marcy married the purity of all-natural skincare with the luxury of high-end fragrance. And created the products we sell today.
Read more about Pure Placid's promise to produce clean products and what we believe in.