Our inspiration

Pure Placid - View of Lake placid from whiteface mountain

The Adirondacks - Imagine Yourself Here

Immersed in a lake surrounded by rolling mountains as far as the eye can see. The water so dark blue and sparkling it looks enchanted. A place to breathe and unwind. A place to revitalize. Fresh balsam trees scenting clean mountain air. The quiet giving way to sounds heard only in areas untouched by man. It's a luxury known only by a few and synonymous with the Adirondack Mountains. A sense of beauty. A respect for nature. A simplicity. The ultimate luxury, a sense of untouched serenity. This is the Adirondack Park, a six-million-acre preserve. Home to legendary Great Camps that blurred the line between indoor and outdoor. Twigs and bark blend seamlessly with decor, and smooth river rocks are used to build a fireplace. It defines rustic elegance. It is the inspiration for scents that seduce, enchant, and tell an extraordinary story of high peaks and deep lakes. It is an escape and vacation for the mind. This is Pure Placid.

The Blue Line

Every Pure Placid bottle wears a beautiful blue bow. The blue represents the Blue Line perimeter of the Adirondack Park. It outlines this precious, protected land called the Adirondacks. The blue ribbon represents a commitment to the environment, our local workers, and our customers’ well-being. The blue bow is a symbol and beacon that helps us focus on the environment and community. Pure Placid has committed to giving 20% of sales to charities that live up to these values.  


We strive to keep our products as pure and the Adirondacks.

Learn more about our purity promise.