Grounded
Shop by Feeling
Grounded
From anxious and scattered — to steady, present, and rooted.
When your mind is racing and you need to feel like yourself again. These are the deep, earthy notes of the Adirondacks — cedarwood, pine, birch — the kind of steady calm that reminds you who you are underneath all the noise.
Shop the Grounded Ritual Set — $89.95 →|
You feel Anxious. Scattered. Unmoored. |
→ The ground has not moved |
You feel Steady. Present. Rooted. |
Why It Works
When your mind races, your body needs an anchor.
Anxiety lives in the future. Your mind races through scenarios, worst cases, what-ifs — and your body follows with a stress response that never quite settles. You're physically tense even when nothing is happening. The fastest way to interrupt that loop isn't thinking — it's sensation. Specifically, scent.
Earthy, woody notes — cedarwood, vetiver, pine, birch — activate a grounding response in the nervous system. Research on forest bathing (shinrin-yoku) shows that exposure to these specific aromatic compounds measurably lowers cortisol and blood pressure. The mechanism is largely olfactory: these scents carry the chemical signature of trees and earth, and your nervous system responds accordingly.
The Grounded collection was built around this. Every scent in the family is rooted in the Adirondack forest — because that's where we go when we need to remember the ground is solid. Now you can bring it indoors.
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“I've hiked every trail in these mountains at some point in my life. And what I've noticed is that within about ten minutes in the forest — not even doing anything, just breathing — everything changes. Your shoulders drop. Your mind slows. You feel like yourself again. That's what I was trying to bottle.” — Marcy, founder of Pure Placid |
For Yourself
The Grounded Ritual Set
$89.95
Four products that work together to pull you back into your body and remind you that the ground beneath you is solid.
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✦ Magnesium Spray Start here. Apply to shoulders, neck, or feet. Magnesium helps muscles physically release tension — grounding begins in the body. |
✦ Soy Candle Light it. Let the pine and cedar fill the room. The forest just came to you. |
✦ Room & Linen Spray One spray. One breath. Your fastest anchor when everything feels like too much. |
✦ Body Lotion Apply with intention — long, slow strokes from elbow to wrist. Feel your hands. Feel the weight of your body. You're here. |
Available in: Adirondack Chair, White Birch, or Balsam & Cedar
Value $100+ if purchased separately
Shop the Ritual Set — $89.95 →|
For Someone You Love The Grounded Gift Set — Adirondack Chair$95.95 The same grounding ritual, beautifully packaged for someone who needs to come back to themselves. Candle, room spray, lotion, and magnesium spray — in the scent that started it all. Includes: Classic Candle · Room Spray · Body Lotion · Magnesium Spray Scent: Adirondack Chair (Cedarwood · Pine Needle · Cinnamon) Shop the Gift Set — $95.95 → |
Beautifully packaged The perfect gift for a mom, a friend, a sister, or yourself — when you want to give the feeling, not just the product. |
Your Daily Practice
The Grounded Ritual
Start in your body. Breathe. Feel your feet on the floor. The ritual does the rest.
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Start with the magnesium spray Apply to your shoulders, the back of your neck, and the soles of your feet. Breathe in slowly as you do. Magnesium helps your muscles physically release tension — this is where grounding actually begins, in your body. |
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Light the candle and sit Just sit. Not doing anything. Let the cedar and pine do the first part of the work. Within a few minutes, your nervous system will start to register the scent as safety. The mind usually follows the body — not the other way around. |
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Apply your lotion with intention Long, slow strokes from elbow to wrist. Feel the weight of your hands on your skin. This is grounding touch — you're reminding your nervous system that you're here, you're safe, and the present moment is enough. |
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One spray to anchor the moment Use your room spray on your desk, your pillow, or just in the air in front of you. One slow breath. Feel your feet on the floor. You're grounded. Whatever comes next, you can handle it. |
Featured Scents
Find Your Grounded
Both scents ground. Choose the forest that feels like yours.
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Adirondack Chair Come back to center.Close your eyes and you're in the Adirondacks — pine needles underfoot, cedarwood in the air, and nothing on your to-do list. This is the scent that started it all. The one people come back for again and again. Cedarwood · Pine Needle · Cinnamon · Cardamom · Balsam Best for: deep, unmistakable grounding. Warm and woody — like sitting by a fire in a cabin with nowhere else to be. Shop Adirondack Chair → |
White Birch Quiet strength.Clean and clarifying without being sharp. Birch and tonka with cedar underneath — it's the feeling of a still morning in the mountains before anyone else is awake. Steady. Clear. Yours. Tonka Bean · Geranium · Vetiver · Cedar · Birch Best for: clean, quiet grounding. If you want presence without heaviness — a still morning rather than a roaring fire. Shop White Birch → |
From the Adirondacks
“Adirondack Chair is the scent that started Pure Placid. It came from sitting by the water at dusk — the smell of cedar and pine in the air, the sound of the lake, nothing on the to-do list. White Birch is the still hour before anyone else is awake — when the forest is quiet and the light is just beginning. These are the scents that taught me what grounded actually feels like. I've been giving them to people ever since.”
— Marcy, founder of Pure Placid · Lake Placid, NY
Shop by Feeling
Ready to come back to yourself?
Browse candles, lotions, room sprays, and more — all in the Grounded scents.
Shop the Grounded Collection →
